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How to market yourself to get the job you want


Are you one of those people who starts the day by going through the recruitment section and appointments pages in the various newspapers and business publications and then grabs a coffee and starts circling the jobs that on first sight appeal? Or do you simply log on to the internet and browse through the millions of vacancies?

Do you pick up the telephone hoping to get more information than that being advertised or do you simply apply online?

You can be sure that whatever route you take you will be asked to send your CV whether you fit the bill or not.

Then having applied for the job/s do you pat yourself on the back and congratulate yourself on doing something constructive and leave the rest to fate?

It’s at this stage that you really need to step back and consider if you really want the position you have applied for. Or do you simply answer which ever job opportunities arrive first, regardless of your preferences for the role?

So often is the case that candidates apply for jobs for three to six months without success and wonder why.

The answer is simple. It’s usually because they have been using ‘The Scatter Process’.

This describes a situation where they apply for positions which on first sight look like the perfect job, without looking too closely. What has attracted them is the job title, salary and the variety of perks on offer without taking into account whether they have the skills required, where the job is located and what is the likelihood of them actually getting it.

Having clear objectives of what you want from your next job will open your mind to possibilities. In turn, this increases your confidence to go out and get it.

Until you take time to really explore who you are, what motivates you, the aspects of your work you may need to update and what you have to offer a potential employer, you won’t be in a position to convince somebody else.

Do not restrict your job search. Add three or four new industry sectors which up to now you hadn’t considered. You never know, the larger the net, the greater your chance of success.

So before you get carried away writing your CV, be very clear of what you want to say.

Start by listing your successes and achievements in order of relevance and the differences you have made in your career to date.

A CV should be eye catching. This means that it should create enough interest to get you an interview. It’s worth remembering that your CV creates interest – but it’s your personality that gets the job.

To find out more about the services provided by Slesser Maclean please call 0208 208 0751 or visit www.slessermaclean.co.uk.

 
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